News: Sony Hits The Runway In Style At Audi Fashion Festival 2013

Sony is proud to announce that it is the official Digital Imaging sponsor for Audi Fashion Festival (AFF) 2013.
Set to run from 15th to 19th May 2013, AFF is ready to set Singapore’s fashion scene ablaze, this time growing bigger than ever.


Similar to how fashion designers push the boundaries, Sony constantly innovates by choosing new materials, colours, and styles to create products that are both functional as well as aesthetically pleasing. Hence, Sony is perfectly aligned to AFF’s vision of high glamour, inspiration and creativity, and will be a sensational addition to the event.

Mr Taisuke Nakanishi, Managing Director of Sony South East Asia, says: “We are very excited to be part of the Audi Fashion Festival this year, and this really does highlight Sony’s make.believe vision. Designs on the runway always surprise and wow people because designers are able to translate their creativity and imagination and encapsulate them in these avant-garde pieces. Likewise, we want to share the promise that anything you can imagine, you can make real.”

As the official Digital Imaging sponsor for AFF 2013, Sony promises to deliver all the action and exhilaration for your viewing pleasure through the lens of its dynamic range of cameras. Local celebrities and guests will be invited to use Sony’s latest range of cameras to take you straight to all the dazzling front row action of the runway.


For more updates on AFF 2013:

Audi Fashion Festival (FaceBook Page)

– @AudiFashionFest (Twitter a/c)


Tech and fashion, intriguing collaboration 🙂


There will be a Sony photography exhibition, a lead up to AFF 2013.
More on that soon 🙂


Details as shared by Sony and PR team.