News: Share the Message of Kindness to Celebrate World Bread Day

17 October 2013 – In collaboration with Gardenia, the Singapore Kindness Movement (SKM) and volunteers distributed 3,000 buns yesterday’s morning during rush hour from 7am-9am at three bus interchanges.

The initiative was to mark World Bread Day and to spread the message of kindness. Each commuter at the Bedok, Bishan and Clementi interchanges was given two buns to share with their loved ones, whether it’s their relatives, colleagues or even the needy.

 SBS Staff helping promote the #NationofKindness Gardenia bread giveaway

The giveaway was part of a digital campaign initiated by SKM and Gardenia. The public is encouraged to share their kindness stories and photos by using the hashtag – #NationofKindness on social media sites such as Facebook, Instagram, and Twitter. A loaf of bread will be donated by Gardenia to people in need for each hashtag used.

Students posing with the loaf of Gardenia bread in celebration of World Bread Day

SKM continues to welcome stories and photos of kindness and graciousness from the public on its social media sites with the hashtag – #NationofKindness.
The bread giveaway to the needy, is scheduled to commence in January 2014, with SKM’s creative agency partner 3-Sixty Brand Communications, putting their work with SKM into action and deed by matching the public’s hashtags.


Why not share the warm experiences of others, being kind and gracious, and help the needy at the same time? 🙂
It wouldn’t take more than 10mins, so help out today!

For more details and shared photos or stories by others, visit SKM’s site –

Photos rights and content provided by Singapore Kindness Movement.