News: Kindness Freezemob and Flashmob at Serangoon Nex Mall

 11 November 2013 – “I am a dreamer, yes I am a dreamer!” 25 people from all walks of life burst into life and danced in unison in a flash-mob after they vacuumed the air out of Serangoon Nex Mall with a freeze-mob at 6pm yesterday evening.

– freeze / frozen? 😀

– dancing away~

The surprised crowd soon found out that the flash-mobbers were kindness volunteers, who handed out Kindness postcards to the mesmerized audience afterwards and encouraged them to pass on an act of kindness and continue their day by looking at the world through the eyes of kindness.

– handing out flowers and postcards

The freeze-mob and flash-mob was organised by The Singapore Kindness Movement (SKM), as part of the worldwide dance flash-mob event initiated by The World Kindness Movement (WKM), and supported by Life Vest Inside.

– the volunteers / dancers

The WKM aims to empower people to recognize their ability and potential to effect real and positive change in the world through simple yet power acts of kindness. The worldwide flash-mob series was first started by the WKM on 18 November 2012. The inaugural dance last year took place in 31 locations, spanning across 15 countries with more than 3,500 participants. The montage video of the dance flash-mobs around the globe went viral, helping the WKM spread its kindness message.

In 2013, 48 cities from 27 countries, from the US to Australia, Canada, England, to Chile, India, Brazil, together with Singapore and others, waved their flags united in the freeze-mob and dance flash-mob, appealing the world to look beyond ourselves, beyond the boundaries of countries, cultures, races, and religions, and join together to make the world a kinder place. This year a montage video will also be posted to send the kindness message” One Day, One Dance, One Heart! Together we Dance for Kindness!”

For more info, please visit

And here is last year’s video:


I wonder if those shoppers were extremely puzzled, greatly surprised and entertained by the flash-dance-mob, all at the same time.
Would have been an interesting sight for the young and old 🙂

Details and photos as shared by Singapore Kindness Movement and SPRG.