News: Sony Singapore opens latest Store in nex Mall


Sony Electronics will be opening its latest Sony Store in nex mall, on 25 January 2014 (coming Saturday), making it the latest direct-to-consumers sales point to be managed exclusively by Sony, alongside its other stores, located at Isetan Orchard, Bugis Junction, IMM and Changi Airport Terminal 3.

It’ll be located at level 3 Unit 21 (#03-21) across a huge floor space of 3,240 square feet. The Sony Store at nex will display the latest range of Sony products and accessories, with interactive displays and demonstrations for the general public to experience the products first-hand and see how they complement their entertainment, computing and imaging needs.

The highlight of this store will be the Digital Imaging experiential corners where customers will be able to test out the macro and self-portrait functions of the cameras in specially designated areas. There will also be a photo gallery to showcase photographs taken with Sony cameras. If consumers are looking for the latest televisions, the new Sony Store will also showcase the largest display of BRAVIA televisions to satisfy every needs and budget.

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore), said: “We are very excited to bring the latest Sony products to more customers, with the opening of our latest Sony Store at nex. At Sony, we believe that innovation and technology go hand in hand with one’s lifestyle. At this new store, Sony will continuously offer products that elicit more smiles and surprises to all our customers. We have conceptualised this store for our customers to feel and enjoy our latest innovations for themselves.”

The new Sony Store at nex will be open daily from 10.30am to 10.00pm and will also serve as a service collection centre for Sony products (note: excluding PlayStation & Sony Xperia products).

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As shared by Sony Electronics Singapore and Waggener Edstrom Worldwide.