News: Sony Celebrates DPReview Gold Award With Exclusive S$200 Discounted Price For Cyber-shot DSC-RX10

In celebration of the Sony Cyber-shotTM DSC-RX10 winning a DPReview’s Gold Award, the stunning ‘bridge-style’ camera will now be offered at a discounted price to DSLR enthusiasts, for a limited period of time.

From 28th March till 6th April 2014, interested buyers can purchase the camera at an exclusive price of S$1,399.00 (S$200 off its original price of S$1,599).

This discount / offer will be available at all Sony stores and selected authorised dealers.


The fixed Carl Zeiss Vario-Sonnar T* 24-200mm (35mm equivalent) F2.8 lens of the Cyber-shotTM DSC-RX10 offers superb levels of clarity and resolving power you’d expect from your interchangeable lens collection. With a versatile zoom range from wide-angle to telephoto, it’s a natural partner for atmospheric portraits, dramatic landscapes, wildlife, street scenes and naturally-lit interiors.

As featured on the acclaimed Cyber-shotTM DSC-RX100 II, the 20.2 effective megapixels (approximate) 1.0-type back-illuminated Exmor R CMOS sensor of the Cyber-shotTM DSC-RX10 is around four times bigger than your standard compact camera’s imager. Exquisite resolution and texture depiction is boosted further by the evolved BIONZ X engine that employs new detail reproduction, area-specific noise reduction and diffraction-reducing technologies for cleaner, even more finely-detailed images.

For specifications and reviews on it, check out links listed below:


Details as shared by Sony Singapore and Waggener Edstrom.

Congratulations to Sony and of course, good news for all who has been eyeing and/or waiting for a good deal for the DSC-RX10.
As the offer is only for a week or so, head down to the stores to check it out and/or place your orders 🙂