News: Cyber-shot™ RX100 III available in Singapore from June 2014

Loved by photographers who value serious imaging and extreme portability, the popular Cyber-shot™ RX100 family has an exciting new addition, the RX100 III.

Designed and crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. The camera features an uprated lens and speedy image processor, that is complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD screen.

Capable of excellent low-light sensitivity and low noise, its 20.1 effective megapixel 1.0-type back-illuminated Exmor R CMOS image sensor is paired with Sony’s latest-generation BIONZ X processing engine. Three times faster than the Cyber-shot™ RX100 II, the Cyber-shot™ RX100 III powers detail reproduction technology for natural reproduction of fine textures, diffraction reducing technology for enhanced quality at small apertures and area-specific noise reduction that maintains clarity in dimly-lit regions of indoor and night-time shots.

The Cyber-shot™ RX100 III compact digital camera from Sony will be available in Singapore at all Sony stores and authorised outlets from June 2014 for S$1,199.

*****

I’ve tried the RX100 I and II at Sony stores, when I was planning for a decent compact but picked the HX50V as I don’t trust myself with a camera without a grip (yes, I’m quite the butter finger) 😛

Though the RX100 series might look and feel small, it still packs a good deal of features that would appeal to professionals as well, esp. RAW file option.

And needless to say, tempting new enhancement and features on the MK3.
E.g. better image sensor, video format, high-contrast retractable OLED Tru-Finder™, 180degree flip LCD (for selfie-lovers), PlayMemories Camera App boosts for creative editing… etc.

As for price wise, it is slightly pricier, S$200 more than its predecessor, which I feel it’s likely due to the retractable Tru-Finder and flip LCD feature than others.
If you are okay with not getting the latest model and certain new features, the RX100 II (MK2) could be a good alternative at a lower price.

Press release and photos as shared by Sony Electronics Asia and WE.