News: SingTel launches first mobile service in Asia to let users customise their postpaid plans on-the-go.

16 June 2014 – SingTel launched Easy Mobile, the first postpaid mobile service in Asia to allow users to customise their tariff plans every month to suit their lifestyle needs and budget. Customers can now quickly and conveniently tweak their voice, SMS and data bundle while on-the-move via the MySingTel smartphone app or the Easy Mobile online portal (

Mr Yuen Kuan Moon, SingTel’s CEO Consumer Singapore, said: “The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month. With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust them as their needs change. It puts complete control in their hands. By providing unprecedented freedom and flexibility, the service is a true game changer that is unlike anything else in the market today.”

Easy Mobile uses digital platforms to handle all transactions and serve customer needs, including post-sales support. This helps customers to save time, as they do not need to call hotlines, fill out forms or visit retail outlets. Signing up is easy and can be completed within minutes via the Easy Mobile website. With a few clicks, users can customise their plan, choose a handset, mobile number and optional service features, as well as arrange for free home delivery.

In addition, there is a range of self-help tools which enables customers to monitor their real time usage and compare it against their chosen allocations. Customers can also retrieve their monthly bill at any time and receive online support if they encounter difficulties with their mobile device or service.


There are four tariff plans to choose from: Small, Medium, Large and XLarge.

Each plan comes with a set allowance of units that can be used for voice calls, SMS and data. Customers decide how many units will be allocated for their voice, SMS and data bundle, and they can tweak this every month to cater to their needs. In addition, they have the flexibility to change to another tariff plan each month, if required.

One unit is equivalent to either:

  • 50 minutes of outgoing local calls OR
  • 500 SMS/MMS OR
  • 0.5GB of local data usage


Easy Mobile tariff plan: Small Medium Large XLarge
Total number of voice, SMS and data units combined 4 Units 10 Units 16 Units 26 Units
Monthly subscription $33 $45 $65 $105
  • Easy Mobile is available with a wide range of popular smartphone models


  • All plans include free incoming calls and Caller Alert feature


Can’t visualize?

It’s okay, how about an example?

I’m known to be a heavy data user, at least a good 5GB per month. So if i were to decide to switch over to SingTel, my allocation of units will probably be:

– 2 units for call time, still need to call my parents.
– 1 unit for sms/mms, the minimum (since i can’t totally remove or reallocate that unit)
– 13 unit for data, more than enough for my crazy usage!

This allocation (as per above photo) is just perfect for me 😀

I would love to switch over, as it covers my current usage but i can’t do so till my contract expires mid of next year… *pout*

But if you are ready for a recontract / new phone and like the flexibility of having more talk time or data while not taking the highest plans, do check out Easy Mobile for more details.


Press release as shared by SingTel Corp Comm.

Visual, screenshot from Easy Mobile portal.