News: 50 years of portable power from Duracell

Duracell celebrates 50 years of portable power, from powering the transistor radio of yesteryears, to modern-day digital gadgets.

Duracell batteries have been the catalysts for some of our simple every day pleasures. So integrated into our daily lives that most of us do not notice how they have changed the world. Without batteries, we would still be cranking the engines to start our cars, watches and clocks would need to be wound by hand, and children would not be so easy to entertain without the delight of a battery-powered toy, or digital devices these days.

With its slew of innovations, the latest Duracell CopperTop AA and AAA batteries provide six times longer-lasting power with Duralock Power Preserve™ Technology, to help families save more. These batteries have been engineered to deliver the right level of power for all devices, and are rated for reliable operation in temperature extremes from -20°C to 54°C and have up to a 10-year guarantee in storage.

And in celebration of 50 years of portable power, Duracell partners TRANSFORMERS: AGE OF EXTINCTION, the fourth film in director Michael Bay’s global blockbuster franchise, in the epic showdown of good versus evil.

As for the Recommended Retail Price for the following packs:

Duracell CopperTop AA 4 pack: S$ 5.65
Duracell CopperTop AAA 2 pack: S$ 2.90

These packs are available at all leading supermarkets (Giant, Cold Storage, 7-11, Fair Price, Mustafa).


Now that I think about it, we do have many daily gadgets which are battery operated…
E.g. the CPU, mobile phones, watches, portable wireless mouse.

Can’t imagine how things would have been like if we didn’t have electricity and batteries to keep things going.

Information and visuals as shared by Duracell Singapore and Porter Novelli.