As a brand that believes feeling young at heart is not a matter of age but a state of mind, evian® is setting out to help Singaporeans embrace a childlike sense of happiness and spontaneity.
Through partnerships with 32 like-minded brands, evian® is introducing island-wide instances of true spontaneity by giving away free experiences that could be redeemed immediately!
The wide range of fitness, beauty, dining and retail experiences will be dispensed through an evian® Live Young Now Starter, an otherworldly floating orb designed to awaken one’s sense of childlike wonder. The pink evian® Live Young Now Starter is an innovation piece crafted to stay afloat in mid-air and arouse the curiosity of passers-by and to orchestrate spontaneous and ethereal social interactions.
The Live Young Now Starter will float through over 40 high-traffic locations in Singapore dispensing Live Young Now tickets with every interaction, locations included are Orchard, Dhoby Ghaut, Sentosa, Raffles Place, and Tanjong Pagar.
To activate the Live Young Now Starter and receive a free experience, individuals have to connect with their happy source of youth and smile, dance, or engage in spontaneous activities in front of the orb. In short, smile and embrace / unleash your inner happy child (even if it’s just for that moment / day) 😀
Experiences distributed by the Live Young Now Starter will include dining vouchers to restaurants such as The White Rabbit and L’Entrecôte, HOM Yoga passes, True Fitness group classes, PREP blowouts, We Need a Hero shaves, ZALORA shopping vouchers, and many more.
As for those who are unable to check out the Live Young Now Starter at its various locations, don’t worry.
You can have your chance to win via the purchase of evian® at retail stores and supermarkets in Singapore. Throughout September, evian® bottles will carry a neck tag that reveals a Live Young Now experience. Additionally, evian®’s hotel, restaurant and café partners will hand out “scratch n win” coasters to evian® drinkers for a chance to redeem Live Young Now prizes!
Okay peeps, think you guys can stop with the “Wake me up when September ends” talk or posting. With this campaign, plus various events and mobile launches happening, it’ll be an exciting and fun month! 😀
Information and visuals as shared by evian® and Edelman.
Banner as shown on evian Singapore Facebook Page.
I’m glad everyone gets a chance to experience evian®’s giving and perhaps, share the happiness and news with family, friends and colleagues 😀