News: Sony Collects 11,700 Books for South African Children

The 2014 South Africa Mobile Library Project organised by the Sony Group of Companies in Singapore has successfully collected a total of 11,700 children’s books through generous donations from local schools as well as Sony employees.

Started in 2008, the South Africa Mobile Library Project aims to enhance the lives of children through reading and this year’s book donation drive saw the introduction of a new engagement programme by Sony as part of its continuous efforts to engage local communities on a deeper level. The programme consisted of new initiatives such as Book Review where student donors could personalise their book donation with a short summary or personal message.

As part of the programme, students were also given key logistics roles to organise an efficient sorting and tagging process, and the packing of books. Not only did it give them ownership of a global CSR project, but it also taught them valuable skills such as project management and teamwork through practical application, which is in line with the Values in Action initiative introduced by the Ministry of Education in 2012.

The 10 participating schools in this year’s local engagement programme included:
– Anglo-Chinese School (Barker Road)
– Bishan Park Secondary School
– Commonwealth Secondary School
– Global Indian International School
– Nan Hua Primary School
– River Valley Primary School
– Saint Nicholas Girls’ School
– Saint Joseph’s Institution Junior
– Tanjong Katong Primary School
– Tanglin Trust School

The National Library Board also donated books this year as part of their continuous support towards the project’s cause.

In addition to packing and sorting out the thousands of books, students from Commonwealth Secondary School also took time to record the entire process on film. Supported by the school’s New Media Club, the two-minute video, which is available on Sony Singapore’s Facebook page, offers a glimpse into the work that goes behind this global initiative.

Since the project’s inception, more than 130,000 books have been collected through joint initiatives by Sony companies around the world. The mobile library services have also been expanded to cover all nine provinces in South Africa and new mobile library service areas have been planned for the future as well to provide more children with access to books and education.

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Information and visual as kindly provided by Sony Singapore.