News: Singtel embarks on new brand promise to “make everyday better” for customers

Singtel launched a new brand identity today, the first in 16 years, with a promise – Let’s make everyday better. This reflects a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services. The new Singtel aims to celebrate customers’ everyday achievements and help them discover experiences that are effortless and seamless in everything they do – at work, at home or when doing their favourite things. It marks a bold commitment to enrich lives with better service, technology and content. Singtel Group CEO, Ms Chua Sock Koong, said: “Generations in Singapore have grown up with Singtel. Customers see us as a trusted, reliable brand that is at the forefront of technology. In this digital…

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