News: Singtel embarks on new brand promise to “make everyday better” for customers

Singtel launched a new brand identity today, the first in 16 years, with a promise – Let’s make everyday better.

This reflects a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services. The new Singtel aims to celebrate customers’ everyday achievements and help them discover experiences that are effortless and seamless in everything they do – at work, at home or when doing their favourite things. It marks a bold commitment to enrich lives with better service, technology and content.

Singtel Group CEO, Ms Chua Sock Koong, said: “Generations in Singapore have grown up with Singtel. Customers see us as a trusted, reliable brand that is at the forefront of technology. In this digital age, we recognise that customers also want things simpler, faster and delivered by people who truly care. To thrive and stay relevant, we will build on our customers’ trust in us and respond to their changing needs. Our commitment is to make everyday better with distinctive products and services, and delivered with a customer-centric attitude.”

Singtel will continue to strengthen its network reliability and speed, while launching new innovative products. It plans to reshape the customer experience with a series of new service promises, including shorter waiting times and distinct recognition of customer loyalty. And effective from today, customers can proceed to book their preferred appointment times with Singtel shops via, to help reduce customers’ waiting time at the shops.

Additionally, effective from March 2015, customers can request call-backs by Singtel hotline officers at their preferred times and from April onwards, customers with service appointments can expect Singtel technicians to arrive within 30 minutes of their appointment time.


Part of the new brand celebration, Singtel will donate 10% of the sales proceeds from all Singtel shops over two days to the Singtel Touching Lives Fund, Singtel’s corporate philanthropy programme that supports children and youths with special needs.

And last but not least, to thank its customers for the continuous support, Singtel is launching a weekly treat – Better Thursdays with Singtel:

– 22 Jan: Free local calls all day for postpaid mobile customers

– 29 Jan: Free SMSes all day for postpaid mobile customers

– 5 Feb: Free 30-day preview of new SingtelTV channels for SingtelTV subscribers

– 12 Feb: Free Facebook access all day for prepaid mobile users

– 19 Feb: Free data all day for postpaid mobile customers


Information and visuals as kindly provided by Singtel Corp Comm.