News: Make Family Time Quality Time When You Play with OREO

Growing old does have its benefits, but the liberating nature of play is one which is sacrificed the most during the transition of a child to an adult. With increased stress from work and adult responsibilities, Singaporeans are finding it increasingly difficult to access child-like but precious emotions, such as creativity and wonderment that they once experienced when they were younger. In hopes to unlock this rusty door to the realm where creativity soars into unpredictable and wonderful places, the world’s favourite cookie has taken on the mission to turn those frowns upside down with the debut of its latest campaign, PLAY WITH OREO. The campaign seeks to help citizens regain their child-like perspective and find joy in the simpler…

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