News: Challenger Seeks Growth with Two New Retail Concepts

In response to the emerging demand for products in the Android and Gaming categories, local tech retail giant Challenger revitalized more than 4,000 square feet of its flagship megastore in Funan to introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!


Having noted record sales of Android devices in recent years, Challenger takes a bold step forward with the first ‘Go Android!’ in Singapore, bringing all the big names together to provide a one-stop solution to users of Android devices.

From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, ‘Go Android!’ showcases a comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice where they can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.

With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers are invited to experience the complete suite of Android products in an interactive environment like no others.

In another first to give greater assurance to increasing Android users, Challenger launches the Accidental Protection Damage plan. More than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger (T&C applies).


Gaming is no child’s play, and Challenger has its eyes on this niche but growing segment with the first immersive shopping concept for gamers – ‘Game On!’

Spanning over more than 3,000 square feet, this is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.

Displayed in an interactive format resembling a gaming arena, shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razer, Sony Playstation, Steelseries and Xbox.

Gamers who appreciate console-quality gaming gadgets will be thrilled with the sensory experience where they can see for themselves the vivid graphics of the gaming laptop; test how responsive and intuitive the keyboard and mouse is; and even have a listen to the audio-quality of the headsets.

Also part of ‘Game On!’ is the new Xbox Xperience Zone! – the first of such concepts in Singapore. Gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.

The launch of this premier Xbox One experience at ‘Game On!’will culminate after a 10-week competition where the best Xbox One gamer in Singapore stands to win a grand prize of S$3,888 in cash. More details of the competition can be found here.


Challenger’s megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm.

For more information on store location and store opening hours, please visit


Information as kindly shared by Challenger Technologies Limited.