News: Sony Mobile Reaffirms its Support for Singapore’s Local Fashion Scene

For the second year in a row, Sony Mobile is the Official Smartphone for Singapore Fashion Week, demonstrating its continued support for the fashion event of the year. This year’s collaboration with Velda once again sees Sony Mobile reaffirming its support for home-grown designers and the emerging local fashion scene, while also seamlessly incorporating the latest innovations in technology with aesthetically beautiful designs. Last year, Sony Mobile partnered with Jo Soh, designer of Singapore womenswear label, hansel to launch the label’s Autumn/Winter 2014 collection at Singapore Fashion Week (formerly known as Audi Fashion Festival). Giving members of the public an opportunity to be part of this iconic fashion festival, Sony Mobile also hosted giveaways on social media channels, including the Xperia™…

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