News: Sony Mobile Reaffirms its Support for Singapore’s Local Fashion Scene

For the second year in a row, Sony Mobile is the Official Smartphone for Singapore Fashion Week, demonstrating its continued support for the fashion event of the year.

This year’s collaboration with Velda once again sees Sony Mobile reaffirming its support for home-grown designers and the emerging local fashion scene, while also seamlessly incorporating the latest innovations in technology with aesthetically beautiful designs. Last year, Sony Mobile partnered with Jo Soh, designer of Singapore womenswear label, hansel to launch the label’s Autumn/Winter 2014 collection at Singapore Fashion Week (formerly known as Audi Fashion Festival).

Giving members of the public an opportunity to be part of this iconic fashion festival, Sony Mobile also hosted giveaways on social media channels, including the Xperia™ Lounge application, a mobile app for Android smartphones.

Here are some highlights from COLLATE The Label, Pre-Fall 2015 collection at Singapore Fashion Week 2015, presented by Sony Xperia:

A dramatic entrance with light-up perspex clutches showcasing Sony Xperia phones

Clean, classic styles that parallel the signature hues and designs of Sony Xperia phones

COLLATE The Label Pre-Fall 2015 Collection Presented by Sony Xperia


Information and images as kindly provided by Sony Mobile Communications.

I like the color and design for the 1st & 2nd outfit (semi formal but good for anytime too) and the light up clutch looks good, imagine how much attention it’ll get during events or parties and even more, if we add in the Mint or Red Xperia phones. 🙂