News: Samsung Launches ‘Culture Explorer’ Mobile App to Connect Communities & Drive Appreciation for Singapore’s Heritage Landmarks

Samsung Electronics Singapore has launched ‘Culture Explorer’, a new mobile application to facilitate understanding and appreciation of heritage landmarks via augmented reality technology.

Singapore has been selected as the first Southeast Asian country to roll-out the app, which will enable users to learn more about the rich history and heritage behind beloved Singapore landmarks. In the initial launch phase, users will be able to see how the National Museum of Singapore, Singapore Botanic Gardens and Victoria Theatre & Victoria Concert Hall looked like in days of yore through the app.


These visuals will be enhanced by interesting facts about the landmarks. To simulate the experience of going back in time, users can take photos of themselves and/or loved ones, and superimpose the photos onto pictures of landmarks.

By July 2015, users will be able to broaden their heritage discovery adventures when The Arts House and the Raffles Hotel are included in the mobile application.

With the support of Singapore National Commission for UNESCO, Samsung established strong partnerships with NHB and NParks who were instrumental in selecting the representative landmarks and providing relevant content. NHB played a critical role in calling out little known facts and nuggets of interesting information.

For example, that the stately dome at the National Museum of Singapore is made up of fish-scaled zinc tiles and 50 coloured glass panels, and that Singapore’s national anthem Majulah Singapura was originally written to commemorate the opening of the refurbished Victoria Theatre in 1958. Samsung also worked with NParks to curate content for the Singapore Botanic Gardens, including information like the Swan Lake at the Singapore Botanic Gardens being home to a pair of Mute Swan as well as other aquatic plants and fishes.


In addition to support communities in learning more about these landmarks through augmented reality technology, Samsung will work with schools to bring heritage discovery to life for young students. For the pilot phase of school outreach, Samsung is collaborating with Gan Eng Seng Primary School and Yangzheng Primary School, to reach students on campus.

Students will each be given a ‘Culture Explorer’ Kit, which contains activity sheets (featuring top facts and five simple Q&As) and tokens featuring the landmarks, to facilitate the learning process. Students will also get to redeem additional prizes – heritage games such as pick-up sticks, five stones and chapteh, when they successfully complete the activity sheets.

‘Culture Explorer’ is a full access app, compatible with all Android smartphones and tablets, and can be downloaded for free from the Google Play Store and Galaxy Apps.

The download link – Google Play: Culture Explorer (Singapore).


Information and visuals as kindly shared by Samsung Electronics Singapore.

Probably good for tourists to learn more on some of our heritage sites / landmarks while on the move and see it on their own mobile, of our past and growth. I’ve downloaded it, still clueless how it all works (especially on the Mi Note 3G), will update more when I have a clue.