News: Real Smiles with The Real Red by Pearlie White

Pearlie White, Singapore’s only home grown maker of oral care products, recently announced The Real Red® toothpaste as the newest addition to its family of products.

Retailing at S$3.95, it is Pearlie White®’s most affordable variant yet and delivers on Pearlie White®’s promise, which is, to make high-quality, made-in-Singapore oral care products readily accessible to value-conscious consumers. It is entirely and exclusively manufactured in Singapore at Pearlie White®’s GMP (ISO22716) certified facility in Ang Mo Kio, the anti-cavity fluoride toothpaste contains no harsh chemical ingredients like sodium lauryl sulphate, saccharin, parabens, triclosan or artificial colouring – just straight up, cavity-fighting honest toothpaste.

The Real Red®’s design and packaging, proudly and suitably bears the lion head symbol used to promote our national identity. Its launch will be accompanied by a marketing campaign to capture the real smiles and genuine emotions of Singaporeans.

The Real Red® is now available for purchase at all major department stores, personal care stores, pharmacies, supermarkets and Pearlie White®’s website.


There’s a The Real Red, Real Smiles instagram challenge by Pearlie White (as seen in above photo).

A goal to capture the real smiles of Singapore, unique, beautiful and in all shapes and sizes. IF you accept the challenge to take part in this goal, all you’ll need to do is take a selfie (without filters) and upload it to instagram with a #pwkeepitreal hashtag.

Share your smiles today 🙂


Information and press kit as shared by Pearlie White.